Marketing

Mark Spano Communications, Inc. offers an extensive track record in marketing campaigns and strategic planning. Mark produced monthly television sequences promoting theatre throughout North Carolina for statewide air on public television. He advised a local theatre company on marketing and publicity. He consulted on new business acquisitions for a start-up software company, developed business plans, advised on basic organizational structure, and tracked individual operational procedures. He advised a local law firm on taking traffic violation and DWI business on-line to increase firm billings by 50%. With a technical team, he developed website and e-commerce site for Countryside Ventures and the PBS station UNC-TV Carolina Countryside television series.

He created a new business development plan, provided website content, long-range strategic planning and process improvement for an Atlanta-based medical systems consulting company. He devised a new business acquisition program for a provider of employee benefits and retirement plan administration. After a thorough communications audit, he created a direct mail campaign, a seminar program and collateral sales materials for a financial planning company serving small- and medium-sized businesses. This marketing and processes improvement program significantly increased business.

For a Research Triangle-based telecommunications broker, MSCI has developed a marketing program aimed to increase new business prospects, expand the existing product line and develop relationships with a host of new service providers. The company provided research and developed a comprehensive marketing plan for an automotive repair chain with sites throughout the Southeast.

For a large computer services company, Mark Spano provided contract administration that included long-term planning, personnel actions, accounting and high-level client interactions. He participated extensively in new business acquisitions. He wrote proposals, developed collateral materials and produced multi-media programs in support of large-scale marketing efforts to mainly government clients. This omnibus contract was valued at $20 million yearly.

The MSCI team has a strong knowledge of the promotional process and maintains a broad network of local and national creative resources.