For a major advertising and marketing firm serving clients in the Raleigh-Durham area, Mr. Spano developed a marketing plan for a regional automobile rental company that, when implemented, resulted in a 56% increase in sales for the client.

The company consulted a nationally recognized educational publisher. The Character Development Group on multimedia production and joint ventures with several with national media producers. This initiative moved a formerly traditional print media company into multimedia.

In 1994, he managed the advertising and marketing for the Artsplosure Spring Jazz and Art Festival. In addition to recruiting and selecting professionals to provide creative elements for the festival's various marketing materials, Mr. Spano supervised an inventive, effective print, collateral, radio, television, publicity and specialty advertising campaign for the festival.